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what is memory Lane

Memory Lane is an active memory engagement collection by senior living designer and memory care influencer, Alicia Jones, principal and founder of West End Interiors. Memory Lane, as its name suggests, empowers people affected with memory loss, dementia, and Alzheimer's by taking them down memory lane through carefully curated products and services, designed for people facing these daily stresses  and frustrations. 

Jones, who spent the past 22 years designing large and small senior living environments across the US, wanted to create activities and meaningful programs for residents with memory loss and Alzheimer's. In developing these programs and identifying activities that would inspire good feelings, Jones' hope was to fill senior's days with safe, interactive activities that would reduce stress and create an increase in socialization opportunities. The result is MEMORY LANE.

mission + vision

Our mission is clear. MEMORY LANE is dedicated to supporting seniors living with memory loss, dementia, and Alzheimer's. We are equally committed to caregivers, friends, and families supporting and caring for those seniors. 

We strive to present products that are of the highest quality and have been tested and embraced by memory organizations, care providers and operators of memory challenged senior communities. 

Interactive activities have been credited with stress reduction and joyfulness for both users and caregivers. We see Memory Lane's Life Skills as an important engagement opportunity for Memory Care communities, as well as a resource to assist aging in place seniors and caregivers 

why design for dementia